auto insurance company comparisons
Do you think this Geico ad is deceptive?
Geico Auto insurance says in their radio advertisement that “you can save $500 by switching to Geico” (we’ll even assume that the $500 figure is accurate – but they don’t state where the $500 figure comes from). I think this ad is clearly deceptive for several reasons.
First of all, it says you “can save” money, not that you “will save” money, but it gives the opposite impression.
Next, it implies that Geico insurance is (on average) $500 cheaper than insurance from other companies which is blatently false.
And finally, and most importantly, it bases the $500 savings on people that “switch to Geico” only. It’s not a comparison of all Geico rates with the rates from other companies. So, naturally, if you switched to Geico (and most people switch companies to save money), their rates will appear to be less than the company they switched “from”.
I think their advertising is genius.
They even have a spin off that
is a TV show.
I called them…they weren’t cheaper
than any other car insurance, but I’m
assuming that since their ads run
all day and night…they are a successful
company!
They’re just not gonna get my $$.
Auto Insurance Quotes Comparison Demo
