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How They Work: Mercedes Benz
Spread over 155 acres of the racing circuit site of Brook lands, the Mercedes Benz world offers its visitors a great experience; including driving its cars and learning all about its history, among others. This world is a sprawling building spread in 16,650 square meters, and offers the visitor a communicative sessions on its history and experiences of the car models. One of the best attractions of the site is its display of cars; ranging from A class to S class, it has over a hundred models. If you like this article on mercedez visit mercedes benz c class for more education.
Among the 5 such centers, that Daimler Chrysler has aimed towards bringing the consumer and the brand closer, this one by far is the largest in the world; and the following are its USP. One factor that contributes to the uniqueness of this particular site is its association with the brand, which dates back to 1907; when Mercedes won opening day race at Brook lands. Those who love o drive can fulfill their passion by test driving a Mercedes alongside the handling circuit of 2-5 km at the center. To date, this is the most complete experience center for the Mercedes Benz brand and is the first of its type among automotive manufacturers in the UK.
A new concept was recently unveiled in development inside a multi storey building to allow anyone to experience an interactive world. The head of the Mercedes Car Group, who also happens to be the chairman of the management board at Daimler Chrysler, stated at the center’s official opening that the success of all the brands in the automotive industry is constantly under attack, and it is indeed a highly competitive one. The constant innovation and improvisation calls for going an extra edge for every brand to supersede the other.
A huge number of 300,000 visitors reportedly visit the Mercedes Benz world. According to the president and CEO of Daimler Chrysler, this center has been designed keeping the whole family in mind; rather than just car lovers. He is of the view that the brand aims at nurturing young talent and promoting new ideas in the automotive industry. To add to it, the driving experience is not just limited to the grown-ups; the youngsters can too have a taste of it. More information on the topic of mercedez is located at mercedes c class.
The locals have been relieved from the flood fear by running a flood construction scheme that has worked a long way in the development of the area. Following the same path, they are also working on regenerating the community park, which is 24.2 hectare in area; and once the Mercedes Benz World is opened, will be handed back to Elm Bridge Borough Council. After almost 50 years, the famous Railway Straight has been reopened; and attempt is being made to preserve what is left of the original Brook land circuit. The brand as well as the community will be largely benefitted from the customer experience centre as claimed by the CEO of the brand. He hopes that local people will once again enjoy the community park and appreciate the facilities that Mercedes Benz World has to offer.
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